Recently, the cable industry has been actively expanding its market in fields such as new energy and high-end manufacturing, and at the same time, product quality supervision has been continuously strengthened.
1. Market expansion and technological upgrading
Cable enterprises are actively venturing into high-value-added fields such as new energy and high-end manufacturing, and enhancing their competitiveness through technological upgrades.
Seizing the new energy market: The new energy sectors such as offshore wind power have brought new growth points to the cable industry. For instance, a certain project of Zhejiang Haifeng recently announced the shortlisted candidates for ±500kV DC submarine and land cables. The shortlisted candidates for the two sections are Zhongtian Science & Technology Submarine Cable Co., Ltd. and Ningbo Dongfang Cable Co., LTD. The total length of the submarine cables to be purchased is approximately 220 kilometers. This type of high-voltage direct current submarine cable project has high technical requirements and reflects the enterprise's strength in the high-end market.
Focusing on high-end manufacturing: To gain an edge in the fierce market competition, enterprises are moving towards "differentiation" and "high-end" development. Sichuan Xinrong Cable is a typical example. Its aviation-specific cable and intelligent manufacturing project with a total investment of 120 million yuan is expected to be put into use before the end of 2025. This project will fill the gap in the manufacturing of aviation-specific cables in the Chengdu area and significantly enhance the company's cable production capacity in new fields such as photovoltaic new energy and robotics.
Expanding into international markets: The "going global" pace of domestic cable enterprises is also accelerating. Sichuan Xinrong Cable recently sent cable products worth approximately 4 million yuan to a solar cell project in Turkey. In response to the unique climate of the local Mediterranean, the product has been customized and developed to meet the requirements of stable operation in extreme environments.
2. Quality safety and standard Construction
Product quality has always been the focus of the industry, and both regulatory authorities and enterprises are making continuous efforts.
The government strengthens quality supervision: The Market Supervision and Administration Bureau of Guangdong Province recently released a notice on the results of product quality supervision and random inspection. In the category of wires and cables, 12 substandard products were found, with the main problems involving multiple key indicators such as conductor resistance and insulation performance. Such spot-check activities aim to urge production and sales units to fulfill their primary responsibilities for quality and safety, and have a positive effect on purifying the market environment.
Enterprises promoting product certification: At the enterprise level, actively obtaining authoritative certifications is an important means to prove product quality. Qingdao Tianxing Cable recently announced that its flame-retardant wire products have all passed the national CCC compulsory certification, covering multiple models such as ZA-RVV, BV, and RV. CCC certification serves as a "safety guarantee line" for product market access, demonstrating the enterprise's emphasis on product quality and user safety.
3. Summary and Outlook
Overall, the current cable industry presents the following distinct characteristics:
Market-driven: Demand is shifting from traditional sectors to emerging fields such as new energy and high-end equipment (like aviation and robotics).
Technology reigns supreme: Enterprises generally enhance their competitiveness through intelligent transformation and product innovation to adapt to new market demands.
Quality first: Under the increasingly strict regulation and market selection, product quality and compliance are the cornerstones for the survival and development of enterprises.
